Confermato 18App: funziona il bonus cultura per i diciottenni, in due anni raddoppiati i consumi culturali

In quasi 13 mesi, dal 3 novembre 2016 al 30 novembre 2017, grazie a 18app, il bonus di 500 euro per i diciottenni, circa 600 mila ragazzi nati nel 1998 e nel 1999 hanno speso oltre 163milioni di euro per acquistare libri, musica e biglietti per l’ingresso a concerti, cinema, teatro, eventi culturali e musei.

Gli acquisti sono avvenuti nel 54% dei casi sulle piattaforme online e per il 46% direttamente nei circa 4.000 esercizi commerciali accreditati.
Interessante il riparto della spesa nelle diverse categorie di consumo. La lettura si dimostra di gran lunga il prodotto culturale più apprezzato dai neo maggiorenni: oltre l’80% del valore della spesa complessiva nei due anni del bonus cultura ha riguardato i libri (98% libri cartacei; 2% ebook). Seguono concerti e musica, che insieme raccolgono oltre il 10% della spesa, e cinema con oltre il 7% del valore degli acquisti.

La misura introdotta dal governo Renzi nel 2016 per i ragazzi nati nel 1998, è stata successivamente confermata anche per ragazzi del 1999. Nella seconda edizione sono aumentati gli ambiti di spesa che ora includono anche l’acquisto di musica e i corsi di formazione.

Il confronto tra le prime 10 settimane delle due edizioni evidenzia una maggiore dimestichezza dei ragazzi e degli esercenti con lo strumento: aumentano dell’8% le registrazioni, con 16.878 neo maggiorenni in più a completare le procedure di accreditamento, e si raddoppia la spesa, che cresce del +97% con un incremento di oltre 15,4 milioni di euro.

Per il ministro Franceschini si tratta di ottimi risultati «che giustificano la conferma della misura nella legge di bilancio 2018 all’esame del Parlamento».
Una buona notizia infine è il completamento delle procedure di registrazione al programma 18app per gli oltre 9mila ragazzi nati nel 1998: risolti i problemi tecnici riscontrati e adesso anche loro hanno tempo fino al prossimo 31 dicembre per spendere il bonus di 500 euro in musei, libri, cinema, teatro e concerti. Al 30 novembre 2016 sono 584.663 i diciottenni registrati che stanno utilizzando 18app.

18app è una iniziativa a cura del Ministero dei Beni e delle Attività Culturali e del Turismo e della Presidenza del Consiglio dei Ministri dedicata a promuovere la cultura. Il programma permette ai neo diciottenni di ottenere 500 euro da spendere in cinema, musica, concerti, eventi culturali, libri, musei, monumenti, parchi naturali e aree archeologiche, teatro e danza, corsi di musica, di teatro o di lingua straniera.

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