Cresce la voglia di mangiare fuori casa, ma aumenta pure il tempo passato ai fornelli per ben figurare con gli ospiti

Leggero, della tradizione, delicato (ma non troppo) e salato. Questo il piatto vincente del 2017, secondo quanto emerge dalla ricerca Dal ristorante alla Rete. Le tendenze del food di domani, promossa da TUTTOFOOD e condotta da Ipsos durante il mese di marzo 2017, con metodologia CAWI (interviste online) su un campione di oltre 800 soggetti tra i 18 e i 65 anni rappresentativi della popolazione italiana per genere, età, istruzione e zona geografica.

La leggerezza è preferita dal 71% degli intervistati rispetto al gusto «senza compromessi», che ha però un’accentuazione tra le classi sociali medio-alte. La riscoperta delle origini è indicata dal 58% rispetto all’innovazione, anche se i millennial preferiscono quest’ultima (62%).

Delicatezza e piccantezza sono in maggiore equilibrio, con una lieve preferenza per la prima (52% rispetto a 48%). La delicatezza è preferita da donne e 50-64enni, mentre i gusti decisi sono appannaggio di uomini e millennial. Infine il salato (70%), rispetto al dolce, mette d’accordo tutte le categorie.

Più fuori casa, svolta per l’online
Continua inoltre a crescere la voglia di mangiare fuori casa, soprattutto tra gli abitanti del Nordovest, i laureati e i lavoratori: oggi il 40% degli intervistati pranza o cena fuori almeno una volta a settimana contro il 31 e 30% rispettivamente nel 2015. Due i concorrenti importanti della ristorazione, street food e online delivery: il 57% li ritiene possibili sostituti.

L’online sembra vivere un momento di svolta: nel 2016, 790 mila italiani hanno acquistato prodotti alimentari sul web e il 73% degli intervistati ritiene che nel 2017 l’acquisto alimentare online potrebbe far concorrenza ai negozi premium. Il 23% pensa che la spesa alimentare quotidiana sarà una delle sue attività online più frequenti nei prossimi 2-3 anni, mentre il 13% sfrutterà Internet per acquistare prodotti pronti.

L’acquisto online è infatti associato principalmente a prodotti difficili da reperire (36%) e alla comodità (31%). Il ruolo prioritario rimarrà informativo, specie la ricerca di recensioni sui prodotti alimentari (44%) o di informazioni dal sito dei produttori (42%). In crescita, rispetto a un anno fa, il ruolo previsto per la ricerca di informazioni dal sito dei distributori.

Amiamo cucinare per gli ospiti, mangiare pesce e bere un bicchiere di vino
La crescita del fuori casa non si contrappone a meno tempo in cucina: rispetto alla media di un’ora e 15 minuti registrata nel 2015 e nel 2016, quest’anno si registra un incremento sensibile, con una media di un’ora e 30 minuti, soprattutto legato al desiderio di fare bella figura in caso di ospiti.

Nel menu, come primo piatto gli italiani preferiscono una pasta a base di pesce, indicata dal 39%. Più distanti i primi al forno (18%) e i piatti di pasta a base di carne (17%). Per i secondi c’è maggiore equilibrio: i secondi di pesce (48%), soprattutto di mare (24%) sono leggermente preferiti ai secondi di carne (43%), tra i quali si registra la preferenza degli uomini per la carne rossa alla brace.
(tratto da ipsos.it)

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