Parco Agricolo Calabria e Acli Terra: nasce la piattaforma per promuovere le imprese

Nello spirito della promozione sociale e di servizio a supporto delle imprese del settore agricolo-agroalimentare e delle produzioni artigianali, il Parco Agricolo Calabria, aderente ad Acli Terra Calabria (storica Associazione professionale agricola),ha costruito una piattaforma facebook dinamica (https://www.facebook.com/parcoagricolo.dellacalabria) e

https://www.facebook.com/profile.php?id=100088261234567

ed offrire gratuitamente un servizio per la crescita produttiva ed economica, a favore di un numeroso gruppo di imprese. Piero Renda, presidente del Parco Agricolo, traccia le linee operative e creative adottate dal progetto interamente finalizzato a favorire l’economia della persona e della gratuità, la crescita delle 170 imprese aderenti al progetto. Un lavoro fatto di rapporto diretto, relazionale con le imprese le quali dopo un lungo periodo di crisi, dovuto alla chiusura pandemica, avvertono il bisogno di creare reti ed essere accompagnate a raggiungere spazi di mercato e commercializzazione non solo nella vendita locale-regionale ma anche in altre regioni e possibilmente oltre i confini nazionali. L’obiettivo è di costruire una filiera on-line delle eccellenze calabresi, garantita da un’accurata selezione nell’ingresso alla piattaforma, in modo tale da far arrivare sulle tavole dei consumatori regionali e nazionali, l’offerta di un paniere di prodotti che rispettino la tradizione nella produzione e conservazione. D’altra parte, i dati ci confermano che le vendite via e-commerce sono in continua crescita e dunque si impongono scelte di marketing e vendita più dinamiche e con modalità innovative di presentazione delle aziende con una definizione tracciabile di qualità del prodotto e provenienza di valori e territori, costruendo una forma di comunità delle imprese aderenti. In particolare vengono poste in evidenza la storia dell’azienda, le produzioni, il territorio di provenienza, il marchio. Il sito è uno strumento che ha come unica funzione sociale di avvicinare imprese e consumatori su un rapporto di fiducia persona-qualità-prodotto. I settori delle imprese aderenti operano nell’ambito della produzione di olio, vini, trasformazione dei salumi e formaggi, pastifici-panificazione, confetture e miele, bergamotto, frutticoltura, grani antichi e farine di alta qualità, caffè artigianale, liquori, dolci tradizionali. In Italia cresce il modello di vendita poggiato su un mercato eco sostenibile, che presenta prodotti locali e addirittura di nicchia con imprese ben caratterizzate sul valore sociale e identitario territoriale. Il Parco Agricolo Calabria sta dentro questa cultura e rimane fortemente ancorato alle reti locali d’impresa, promuovendo fiere e mercati di prossimità, facilitatore di un dialogo tra cittadini e imprenditori che in condivisione sono impegnati a migliorare il tessuto produttivo della Calabria.

Piero Renda Presidente Parco Agricolo Calabria

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