Presentato in Campidoglio il ‘Brand Journalism Festival’, focus su comunicazione etica e responsabile

Questa mattina, nella Sala Laudato Sì del Campidoglio alla presenza di Francesco Carpano, Consigliere Assemblea Capitolina, si è tenuta la conferenza stampa di presentazione del Brand Journalism Festival, evento che mira a promuovere il dialogo e la collaborazione tra editoria, giornalismo e aziende per assicurare l’integrità e l’accuratezza dell’informazione, nonché per promuovere la sostenibilità del giornalismo. Il Festival si terrà a Roma il 12 novembre presso Talent Garden Ostiense sotto l’alto patrocinio del Parlamento Europeo e porta la firma di Social Reporters, startup specializzata in Brand Journalism e Live Communication.

Editori, giornalisti e comunicatori aziendali analizzeranno l’evoluzione del mondo dell’editoria e del giornalismo aziendale per definire i punti di contatto e le possibili sinergie, con l’obiettivo di garantire una comunicazione aziendale più etica e responsabile e restituire al pubblico un’informazione più indipendente e sostenibile. Diversi gli spunti su cui i protagonisti si confronteranno: dalle possibilità che un approccio giornalistico offre alle aziende per presentarsi in modo credibile e rilevante per il proprio pubblico di riferimento, alle possibilità offerte dall’AI per veicolare la comunicazione dei brand, e le relative limitazioni legali e morali per non creare ancor più confusione tra comunicazione e informazione. Il tutto con un occhio di riguardo al coinvolgimento delle nuove generazioni.

“Il brand journalism è una tecnica di comunicazione che porta l’approccio giornalistico nella comunicazione corporate”, ha sottolineato questa mattina da Ilario Vallifuoco, Ceo di Social Reporters e organizzatore del Brand Journalism Festival. “Questo evento è volto a disambiguare il rapporto tra aziende e media per una maggiore trasparenza verso i destinatari dei contenuti. È una discussione che coinvolge editori, giornalisti e comunicatori aziendali a trovare traiettorie più etiche e più responsabili. È un evento di scopo che vuole raccogliere tutte le sensibilità e proporre una sintesi prospettica e programmatica su assetti normativi, organizzativi, strategici che ridisegnano la catena del valore dell’informazione e della comunicazione in chiave redistributiva della conoscenza”. Alla conferenza stampa sono intervenuti anche Fernando Vacarini, Responsabile Media Relations, Corporate Reputation & Digital Pr di Unipol, Lavinia Spingardi, moderatrice dell’evento e giornalista Sky e Fabio Insenga, Vice Direttore Adnkronos. Per maggiori informazioni relative al Brand Journalism Festival: www.brandjournalismfestival.it

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