Turismo: trend positivo, nel 2018 vacanze più lunghe e culturali

L’indice di fiducia del viaggiatore italiano, rilevato nel mese di dicembre dall’Osservatorio Confturismo-Istituto Piepoli, presenta una leggera diminuzione rispetto al valore registrato lo scorso anno nello stesso periodo ma la propensione al viaggio rimane comunque sufficiente.

La lieve flessione è da contestualizzare principalmente nel clima pre-elettorale che, come sempre avviene in questi casi, diffonde a livello Paese quel tanto di tensione/incertezza che fa rinviare temporaneamente alcune decisioni di spesa che si sarebbero invece normalmente concretizzate nel periodo.

Dopo il boom nel turismo del 2017 ci si aspetta un 2018 altrettanto positivo. È importante ricordare che questo continua ad essere uno dei settori che più contribuisce alla ripresa economica e alla creazione d’occupazione.

Lo scorso anno la vacanza più importante è stata definita dagli italiani intervistati come divertente, rilassante e indimenticabile. Ma come sarà il turismo del 2018? Le principali parole chiave correlate saranno culturale e lunga.

Ci si può dunque aspettare una sempre maggiore importanza delle mete artistico– culturali, includendo fra queste anche le aree caratterizzate dalla tipicità dell’offerta eno-gastronomica, e un allungamento della durata media dei viaggi.

Concentrandosi sul breve periodo, quindi sulle intenzioni di vacanza per il trimestre gennaio-marzo, il turismo montano e della neve è l’elemento trainante, molto più che negli ultimi due anni. Se infatti le mete preferite rimangono quelle culturali la voglia di montagna contagia il 40 per cento degli intervistati che dichiarano di volere fare una vacanza in questo periodo, ben superiore al valore registrato a dicembre 2016.

La meta preferita rimane l’Italia con circa l’80 per cento delle preferenze, grazie alla capacità del territorio e dell’offerta turistica di presentare le caratteristiche preferite degli italiani. In termini di Regioni, il Trentino Alto Adige rimane in prima posizione davanti alla Toscana, Lombardia, Veneto, Piemonte e Valle d’Aosta.

Il viaggio sarà principalmente in coppia per un italiano su due, contro circa un terzo degli intervistati che viaggerà con la famiglia.
(Fonte: Osservatorio Confturismo-Istituto Piepoli)

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