Webuild, al via campagna comunicazione con le campionesse italiane dello sport

‘We dream, we build, we win’: sogniamo, costruiamo, vinciamo. È il filo rosso che unisce Webuild e cinque campionesse azzurre che hanno portato l’Italia sul podio mondiale: Caterina Banti (vela), Alice Bellandi (judo), Zaynab Dosso e Antonella Palmisano (atletica), Angela Carini (pugilato). Le loro storie e i loro valori di impegno e gioco di squadra, passione e determinazione, sono al centro della nuova campagna di comunicazione del Gruppo ‘Webuild per lo sport. Costruire un sogno: Storie di Campionesse’.

Le protagoniste di questo viaggio sono campionesse italiane le cui esperienze di vita sono affiancate ai volti delle persone di Webuild, donne e uomini che ogni giorno operano per la realizzazione degli oltre 150 progetti che Webuild ha in corso nel mondo. Audacia, perseveranza, resilienza, tenacia e passione sono i valori che guidano questa campagna e che uniscono il mondo dello sport e di queste atlete a quello di Webuild. Valori fondamentali per consegnare a clienti e comunità opere complesse innovative e sostenibili, adattandosi alle condizioni spesso estreme delle opere in costruzione da Webuild nel mondo.

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Caterina Banti è l’atleta in cui Webuild ha creduto con forza già dal 2011, prima delle medaglie, sostenendo il Circolo Canottieri Aniene di Roma che nel tempo ha cresciuto tanti grandi atleti. La sua parola chiave per la campagna è ‘audacia’. Alice Bellandi è l’altra protagonista della campagna Webuild, in cui Alice parla di ‘perseveranza’, il valore di chi ‘non molla mai’ davanti alle difficoltà e alle sfide. Forti e decise anche le testimonianze di Zaynab Dosso e Antonella Palmisano e di Angela Carini, che hanno parlato di resilienza, tenacia e passione.

La campagna Webuild testimonia l’impegno di Webuild nel sostenere lo sport come strumento di crescita personale e collettivo, valore universale in grado di ispirare la costruzione di un futuro migliore attraverso un gioco di squadra. Come nello sport, anche nei suoi cantieri nel mondo Webuild crede nel merito, nella valorizzazione delle diversità e nei giovani talenti, investendo nella loro crescita, dando valore alle loro competenze, favorendo il loro sviluppo attraverso percorsi professionali e formativi continui.

Gli under 35 rappresentano circa il 40% delle persone del Gruppo. Lo scorso anno, Webuild ha lanciato il programma di formazione e impiego ‘Cantiere Lavoro Italia’, con l’obiettivo di assumere 10mila persone entro il 2026, con un focus particolare sui cantieri del Sud Italia. In parallelo, il Gruppo collabora con un network di quasi 20 atenei di eccellenza in Italia e nel mondo e con istituti superiori a indirizzo tecnico, per attrarre, selezionare e formare profili junior di talento. Webuild promuove anche la ricerca su temi di innovazione nel settore, attraverso il Premio Alberto Giovannini per laureandi, laureati e dottorandi.

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